Sunday, July 11, 2010

Abita SOS - A Charitable Pilsner


Obviously, replacing the Gulf of Mexico with one big oil slick wasn’t a good plan. We’ve all heard hundreds of painfully depressing stories about people and animals whose lives have been ruined by this horrific spill.

Every now and then the sad stories are broken up with a great one about people working to make things better. Abita beer, in conjunction with the Louisiana Seafood Marketing Board, has established “SOS – A Charitable Fund” to assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.

Abita is doing its part by devoting a big amount of its website, including the front page, to SOS – A Charitable Fund. While checking out the website you can buy various SOS gear including shirts, hats, and car magnets.

Image Source

The coolest thing Abita is doing is brewing SOS – A Charitable Pilsner. It is a pilsner with 7% ABV that only comes in a 22 oz bottle. The cost will be somewhere around $5 per bottle with 75 cents from each sale going to the charitable fund. The plan was for it to be sold in all 41 states where Abita is distributed, but it will not be available in Mississippi which doesn’t allow beer to be that potent. Drinkers in Alabama will also not be able to purchase SOS Pils due to the fact that state law prohibits beer in a 22 oz container.

SOS Pilsner is set to hit stores in mid-July, so it should be very soon. I’ll be watching the shelves closely for the first shipment of SOS Pilsner available in my area and I strongly suggest you all do the same!


Also, I found a recipe for ice cream made with beer. I’m going to see if I can whip up a batch tonight to have after I grill out tonight. I’ll let you know how it goes.

No comments:

Post a Comment